This was initially published in a slightly altered form on Quora.
I hope everyone who’s planning to see Spider-Man: Far From Home has seen it by now. (If not, Spoiler Alert! Stop reading!) If you have, you know that the mid-credits scene involves J. Jonah Jameson broadcasting Peter’s identity to the world. We won’t know how that will play out until Spider-Man: The Cows Come Home or… Spider-Man: Phone Home or… Spider-Man: Something Else Home (I don’t know the title. I’m just guessing.) but maybe the comics can give us a hint. Maybe not. The MCU is a very different place from Marvel’s mainstream continuity; in particular, it seems far more hostile to secret identities. Let’s check it out anyway, just for fun.
As far as I know, Jonah learned Peter’s secret twice. The first time was in Civil War (2006) #2 and simultaneously in Amazing Spider-Man (1963) #533. To set the stage, Peter had been working with Tony at Stark Enterprises. The universal brouhaha over the Super-Hero Registration Act began with Tony leading the Pro registration forces. He convinces Peter to reveal his identity in a televised press conference as part of the Act’s media strategy.
Jonah watched this on television, it goes more or less the way you’d expect.
So, Jonah’s more hurt than angry, but he’s still angry. He sues Peter for fraud asking for the money he’d paid for photographs of Spider-Man over the years. When Robbie Robertson stands up to Jonah, arguing that the vendetta has gone too far, Jonah fires him.
Of course, Jonah forgets about Peter’s secret identity after it’s magically made secret again in the One More Day storyline.
I don’t believe that Peter would actually reveal his identity on television; he was famously careful about his secret identity and always refused to put his loved ones at risk. Still, the writers laid some groundwork for the decision and the reveal was one of the few compelling things about Civil War.
Back to the topic at hand. Time passes. Jonah has a heart attack, and the Bugle is sold out from under him. He becomes Mayor of New York City; his wife, Marla dies; he is forced out of office and becomes a commentator on The Fact Channel. Meanwhile, Aunt May meets, falls in love with and marries John Jonah Jameson Sr. This makes Jonah and Peter family in a very real sense. Functionally, they’re step-brothers. Not long before Jonah learns Peter’s secret a second time, his father dies, Marla is resurrected and dies again and Jonah is fired from the Fact Channel, after which he begins writing a blog. Also, at some point, his adopted-daughter died. Whew. Comics… am I right?
Spoiler Alert here, by the way. If you haven’t read Peter Parker, the Spectacular Spider-Man (2017) by Chip Zdarsky, go get the trade paperbacks or track down the back issues or something. It’s great. Especially issue #310 which just won the Eisner Award for Best Single Issue. I’ll wait.
So then, how does the second time that JJJ discovers Peter’s secret come about?
It starts in issue #5 of the aforementioned series; Jonah is on the verge of breaking a big story and needs to talk to Spider-Man. It’s about someone Peter is trying to help and Jonah agrees to share what he knows.
The interview takes up most of issue #6, (which is the other highlight of the series btw). It’s interesting and turns into quite a heart to heart. There are some expected dimensions and some that are less expected, like Peter admitting to Jonah why he became a crimefighter.
And of course, it gets heated.
Eventually, Peter realizes just how miserable Jonah is, “M-my father is dead! My daughter is dead! The Bugle, the only thing worth a damn in the world, has rejected me! My wife is dead! My wife is dead… Interview’s over! I’ve got — got nothing in my life now! You win —”
“You’re not!” I find this far more believable than the incident in Civil War. This action is born out of compassion and maybe a little responsibility. That’s exactly who Peter is.
And it pays off in an unexpected way. Without going into much detail (seriously get it, read it! This is not a paid endorsement!), Peter’s immediately put in danger because of the interview. In the next issue, (number 279 #MarvelMath) he temporarily gets clear and then this happens.
Jonah helps. He knows Peter and very clearly trusts him and on some level, he probably wants to make amends for what he’s done to Peter over the years.
This starts a new dynamic and Jonah becomes a sort of a side-kick, around frequently and determined to help Peter be a better hero. It’s delightful. This is from # 309.
It’s still noticeably Jonah. He’s still headstrong. He’s still sure he’s smarter than Peter. He still fails to think things through carefully. But after almost 60 years, it’s really nice to see a new dynamic between these two characters. I’m a bit disappointed that we haven’t seen more of this in Amazing Spider-Man and Friendly Neighborhood Spider-Man, but I hope this is the new status quo for years to come.